Trademark law has always been an invaluable service. But it’s trapped behind expensive lawyers. And oftentimes small business don’t understand the value of a trademark in the first place.

The process is hard to understand and easy to mess up, which costs time and money most small business can't afford. To make matters worse, there are predatory practitioners offering the illusion of reassurance. They take your money and file faulty applications so they can make more money fixing the mistake they intentionally created.

It’s not right. It’s not fair. Heirlume set out to change that.